The Importance of Sleep & The Threat of Artificial Blue Light Exposure w/James Swanwick

June 5, 2020

Sleep deprivation leads to so many biological system defects, and nothing impacts it as badly as our excessive exposure to artificial blue light. What are the biggest sources of this blue light, and how does it differ from natural blue light? What does it do to our health, and what can we do about it? How does alcohol consumption also affect our health and ability to sleep properly? On this episode, I’m joined by Swanwick Sleep founder, James Swanwick, who shares on his work helping people improve their sleep, how he got into making fashionable blue light blockers, and why he became alcohol-free.

If our sleep is compromised, we’re living a compromised life. -James Swanwick

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At the start of the show, James shared on his background, and we talked about why sleep is so important. We covered why it’s essential for replenishing and restoring the body, the difference between natural and artificial blue light, and how the latter negatively impacts our bodies. James shared the story of how he started his blue blocker company and all the other health-related work he does. We also discussed:

  • How our super high-def TV screens affect our eyesight and health
  • The 30-day no alcohol challenge and how alcohol suppresses consciousness
  • Developing a muscle of gratitude

Nature intends us to get 6-8 hours of good quality sleep every night, but the man-made stuff we use daily is compromising our sleep and our health. Sleep is essential for so many biological functions and systems, and if we don’t prioritize it, we’re doing a lot of harm. Artificial blue light tricks our bodies into thinking that it’s daytime all the time, meaning we won’t produce the melatonin we need. Don’t underestimate what this does to your whole body and the long-term negative effects. Ultimately, you want to put your best foot forward and that’s impossible without good sleep. Guest Bio: James Swanwick is the founder of Swanwick Sleep, Swannies Blue Light Blockers, the 30-Day No Alcohol Challenge and Project 90. He is also a New York-based ESPN anchor on SportsCenter, author of ‘Insider Journalism Secrets’ and co-founder of the international agency, Crocmedia. He has been a print or TV journalist for 20 years, writing for newspapers and magazines in the US, UK and Australia. These include Associated Press, Sky Sports, ESPN, WPLJ radio, Sydney Morning Herald, Sydney Daily Telegraph, The Sun, Sky Movie Channel, Q104FM, Loaded magazine, Woman’s Day, The Courier-Mail and much more. Go to or for more information. To join the 30-Day No Alcohol Challenge, go to If you’re an entrepreneur and want to join the 90-day No Alcohol Challenge for Entrepreneurs go to To Join the World’s #1 Premium Access Group For Optimizing Your Hormones and Long Term Health, Click Here! 

If you don’t read books but prefer educational videos, check out my Webinar Series:TOT-Revolution-Webinar-Series-Jay-Campbell To learn how to fully optimize your health and life, read the Amazon best-seller The TOT Bible. Now available as an Audio Book too! To learn how to optimize IF for maximal fat loss and muscle preservation grab your copy of The Metabolic Blowtorch Diet: Now available as an Audio Book!  The-Metabolic-Blowtorch-Diet-3D-Book-Cover

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